Wired made a similar point over the summer. David Marcus, president of Facebook Messenger, whose big bot announcement early this year sent a million developers off to build an army of chatbots, has noted that bots are still in their embryonic phase and will need to undergo several rounds of evolution before they become a truly useful and desirable part of the ecosystem. Shopping with a bot is tedious - it takes 20 exchanges to finally get a link to a just-OK pair of black pumps that you have to then go outside the bot to the retailer site to buy.”Īnd Webster is not alone in these observations. We take our weather very seriously in Boston. Spare me the cutesy icon that tries to make a joke about it. “Most of the time, I just want to punch Poncho the Weather Cat since all I want is the weather when I ask about the weather. Which is true, if your weatherman was super cool. Vanity Fair said, ‘It’s like being pals with the Weatherman’. Who needs boring and meaningless data when you can get personalized forecasts with gifs and text that will make you smile - whatever the weather.
#Poncho the weathercat how to
In fact, many of them are primitive to the point of being annoying, if you can figure out how to use them in the first place,” Karen Webster recently wrote of the burgeoning bot hysteria. Poncho is a personalized weather service from the coolest of cats. Said simply, the average bot is just not smarter than a sixth grader.
For a simple reason, the bots are, well, still learning how to interact with humans correctly, and the learning curve has been a bit steeper than some had initially predicted. Bots might be the future, but “the future” accurately describes any and all the time between next week and when Elon Musk successfully colonizes Mars (and beyond).Īnd while that bot-based future may well be glorious, it isn’t quite here just yet. There is just one tiny fly in the ointment. Consumers can now book a flight, hail a ride, reserve a hotel room, buy clothes, manage their bank accounts online - now all without ever leaving the convenience of Facebook Messenger. And thus, GoPro's Adventure Guru Greg was born.Or so it seems. GoPro can't provide them with all that information but it can provide them with tons of inspiration (that is already available on the Youtube channel) that the chatbot can filter and suggest to them for their next destination, along with some handy tips for the specific trip they are doing.
#Poncho the weathercat pro
Adventure seekers, like pro travellers, get an idea about where they want to go and immediately go and chat to one of their traveller friends or go to a trusted blog/website to get more information. A post shared by PONCHO (hiponcho) on at 6:29am PST Poncho quickly built an avid following of userslikely due to its strong content and a social media team that built up the voice of. So I thought, what would GoPro customers and adventure seekers find useful and what kind of character would they want to keep engaging with, from GoPro's perspective. IDEA: The most engaging chatbot experiences are the once that are truly useful to the target audience, as well a the ones with the most distinct tone of voice and fun responses, like Poncho The Weathercat.
Encourage users to actively engage with the brand and actively seek out adventure. BRIEF: Create a Facebook Messenger Chatbot experience for GoPro, targeting adventure seekers. Show the value of messaging to help drive awareness and engagement with the brand - through the Facebook Messenger experience bringing people closer to adventure.
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